Macy’s Exits As Lead Sponsor Of Pittsburgh’s Holiday Parade

A map of Pittsburgh, Pennsylvania with its nei...

A map of Pittsburgh, Pennsylvania with its neighborhoods labeled. For use primarily in the list of Pittsburgh neighborhoods. (Photo credit: Wikipedia)

Department store operator Macy’s has pulled out as lead sponsor of Pittsburgh’s holiday parade kicking off the Christmas season, ending a 32-year relationship with the event.

The change was announced this morning by WPXI-TV, which said it is seeking a new sponsor to help support the event.

“We will do everything in our power to keep this parade alive, and we fully expect to,” said Ray Carter, vice president and general manager of the station, in a prepared statement.

Read more: http://www.post-gazette.com/business/2014/02/27/Macy-s-exits-as-lead-sponsor-of-Pittsburgh-s-holiday-parade/stories/201402270254#ixzz2uYsJr8AQ

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