The county’s tourism promotion board will soon launch a multifaceted campaign it hopes will catch the eye of as many as 100 million people.
It hopes many of of them will come here and spend money.
The Pennsylvania Dutch Convention & Visitors Bureau plans to diversify the $1.6 million it will spend on advertising this year.
In addition to a television commercial that will soon be aired in the Philadelphia and New York markets, the visitors bureau also will buy digital and static billboards to reinforce the same message.
Read more: http://lancasteronline.com/article/local/842667_Tourism-officials-hope-casting-a-wider-nets-brings-more-tourists-to-county.html#ixzz2Rc8YwZ9q