Tourism Officials Hope Casting A Wider Nets Brings More Tourists To Lancaster County

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

The county’s tourism promotion board will soon launch a multifaceted campaign it hopes will catch the eye of as many as 100 million people.

It hopes many of of them will come here and spend money.

The Pennsylvania Dutch Convention & Visitors Bureau plans to diversify the $1.6 million it will spend on advertising this year.

In addition to a television commercial that will soon be aired in the Philadelphia and New York markets, the visitors bureau also will buy digital and static billboards to reinforce the same message.

Read more: http://lancasteronline.com/article/local/842667_Tourism-officials-hope-casting-a-wider-nets-brings-more-tourists-to-county.html#ixzz2Rc8YwZ9q

Abundance Of Attractions Makes Lancaster County Marketable

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

Lancaster County, Kathleen Frankford contends, is no one-trick pony.

“It’s probably the most diverse destination in the country,” she said.

Sure, it is known for its Amish and the outlet shopping that attracts people by the busload.  But, there is also live entertainment, dining and lodging.

And, “within each of those categories, you have such a wide range of offerings,” Frankford said.

Read more: http://lancasteronline.com/article/local/807662_Abundance-of-attractions-makes-Lancaster-County-marketable.html#ixzz2JEbUTqMC