When the latest quarterly radio ratings for the Philadelphia market were released this week, one station’s numbers really jumped off the page.
And right through the floor.
KYW Newsradio (1060 AM) had its share of listeners drop by a dismaying 54 percent over three months from February through April, a period that was relatively stable for its competitors, according to figures from the rating service Nielsen Audio.
The obvious explanation would be vernal. As Philadelphians go from February to April, and the likelihood of school closings and transit delays fades, listening to the all-news station becomes less essential.