Reading Gets In The Holiday Spirit With Parade On Saturday

Reading, PA – You won’t want to miss the big-time addition to this year’s Holiday Parade in downtown Reading on Saturday. And when we say big, we mean big!

Snowflakes the Snowman will be the first-ever huge helium balloon to hover along the parade route. Measuring 50 feet high and 22 feet wide, Snowflakes will be holding a large bright-blue snow star in his right glove as he makes his way down Penn Street on Saturday morning.

The annual parade will start at 9 a.m. at 11th Street and proceed down Penn Street to Second Street. Free parking will be available at all Reading Parking Authority garages except the Poplar and Walnut garage.

In addition to the debut of Snowflakes, a second, smaller helium balloon in the shape of an antique ornament will be part of the procession, according to Charles R. “Chuck” Broad, executive director of the Downtown Improvement District, which is coordinating the parade.

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