|Allentown, PA — The Arts in the Lehigh Valley mean business—and jobs. That is the message being delivered today by Lehigh Valley Arts Council who announced it has joined the Arts & Economic Prosperity® 5, a national study measuring the economic impact of nonprofit arts and culture organizations and their audiences. The research study is being conducted by Americans for the Arts, the nation’s nonprofit organization advancing the arts and arts education. It is the fifth study over the past 20 years to measure the impact of arts spending on local jobs, income paid to local residents, and revenue generated to local and state governments.
As one of nearly 300 study partners across all 50 states plus the District of Columbia, Lehigh Valley Arts Council will collect detailed financial data about our local nonprofit arts and culture organizations such as our theater and dance companies, museums, festivals, and arts education organizations. “Many people don’t think of nonprofit arts organizations as businesses,” said Mike Stershic, President of Discover Lehigh Valley, “but this study will make clear that the arts are a formidable industry in our community—employing people locally, purchasing goods and services from local merchants, and helping to drive tourism.”
Lehigh Valley Arts Council will also collect surveys from attendees at arts events using a short, anonymous questionnaire that asks how much money they spent on items such as meals, parking and transportation, and retail shopping specifically as a result of attending the event. Previous studies have shown that the average attendee spends $24.60 per person, per event, beyond the cost of admission. Those studies have also shown that, on average, 32 percent of arts attendees travel from outside the county in which the arts event took place, and that those cultural tourists typically spend nearly $40 per person—generating important revenue for local businesses and demonstrating how the arts drive revenue for other businesses in the community.
Surveys will be collected throughout calendar year 2016. The results of the study will be released in June of 2017.
“Arts are key to the economic development in the Lehigh Valley and have never been more important,” says Randall Forte Executive Director of the Lehigh Valley Arts Council. “Hundreds of creative industries, nonprofit cultural organizations, and thousands of individual artists of all disciplines—dance, musical, theatrical, visual, literary and media arts—are invested in our community.”
The 2010 economic impact study of the Lehigh Valley’s nonprofit arts industry revealed a $208 million industry—providing 7,114 full-time jobs and generating $21 million in state and local taxes annually. “Our Arts & Economic Prosperity series demonstrates that the arts are an economic and employment powerhouse both locally and across the nation,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Leaders who care about community and economic vitality can feel good about choosing to invest in the arts. Nationally as well as locally, the arts mean business.” Complete details about the fiscal year 2010 study are available atwww.AmericansForTheArts.org/EconomicImpact.
Americans for the Arts’ Arts & Economic Prosperity 5 study is supported by The Ruth Lilly Fund of Americans for the Arts. In addition, Americans for the Arts’ local and statewide study partners are contributing both time and a cost-sharing fee support to the study. For a full list of the nearly 300 Arts & Economic Prosperity 5 study partners, visit www.AmericansForTheArts.org/AEP5Partners.