New Arts Partnership To Form Audience Analytics‏

The Lehigh Valley Arts Council (LVAC) announces a new partnership with the Greater Philadelphia Cultural Alliance (GPCA) , the formation of Audience Analytics of the Greater Philadelphia and Lehigh Valley Region. As of July 1, 2015, seventy-five participating cultural nonprofits in a ten county area now gain access to an expanded market of more than two million arts households.

Audience Analytics is a strategic audience development program, designed to improve marketing intelligence and build audiences. Participating arts and cultural organizations in both regions are provided with the training, tools, and expertise to thrive in an increasingly competitive market.

“This partnership is very exciting in so many ways, from audience development to organizational sustainability,” said Randall Forte , LVAC Executive Director. “From a cultural tourism perspective, it allows the Lehigh Valley cultural community to expand their reach and increase the number of out-of-area attendees.”

Audience Analytics has contracted Target Resource Group, the nation’s leading provider of data management and consulting services, for use of TRG’s new and robust Data Center system. When an organization’s data is uploaded into the system, it is first cleansed and certified though the USPS National Change of Address. Household records are then appended with demographic, psychographic, and geographic characteristics, allowing organizations to analyze their patrons in variety of powerful ways. By obtaining these insights, participants are able to make the most efficient and effective use of their marketing and programming dollars. In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the mailing list exchanges. All trades are 100% permission based, ensuing organizations retain 100% control of their data.

The Lehigh Valley Arts Council had been in discussion about forming this partnership with GPCA prior to launching the Cultural List Exchange Co-Op in 2013. The past two years were devoted to establishing a core group of Lehigh Valley organizations and providing them with enough time to learn the system and get up to speed with the more seasoned Philadelphia organizations.

The participants include a wide range of cultural organizations representing the performing arts, visual arts, literary and media arts, as well as historical and cultural institutions. From the Lehigh Valley, the core group includes:

Act 1 DeSales University Performing Arts
Allentown Art Museum
Allentown Symphony Association
Bach Choir of Bethlehem
Baum School of Art
Civic Theatre of Allentown
Historic Bethlehem Museum & Sites
Lehigh Valley Arts Council
Pennsylvania Shakespeare Festival
Pennsylvania Sinfonia Orchestra
Repertory Dance Theatre
The Lehigh Valley Charter High School for the Arts
Touchstone Theatre
Williams Center for the Arts
Youth Education in the Arts
Zoellner Arts Center

Included among the Philadelphia organizations are:
Annenberg Center for the Performing Arts
Arden Theatre Company
Bristol Riverside Theatre
Chamber Orchestra of Philadelphia
Curtis Institute of Music
Delaware Shakespeare Festival
Delaware Theatre Company
Kimmel Center for the Performing Arts
Longwood Gardens
Opera Philadelphia
Philadelphia Museum of Art
The Barnes Foundation
The Franklin Institute
The Philadelphia Orchestra Association
The Wilma Theater
Winterthur Museum, Garden & Library

If you or your organization would like additional information about the program, contact Kim Infante at the Lehigh Valley Arts Council at clec@lvartscouncil.org.

The Lehigh Valley Arts Council thanks our Founding Partner, Discover Lehigh Valley, and our corporate and foundation supporters for their investment toward the initial development of this program and their support for the Lehigh Valley Arts Council in uniting the nonprofit sector.

***
About the Lehigh Valley Arts Council

The Lehigh Valley Arts Council is the region’s central voice for the arts, promoting arts awareness and advocating its value while strengthening access to the arts for all citizens in our community. The Arts Council’s mission is to promote the arts; to encourage and support artists and their development; to assist arts organizations; and to facilitate communication and cooperation among artists, arts organizations, and the community. Services include arts research and advocacy, professional development seminars, publications, and cooperative regional marketing initiatives.

***

Lehigh Valley Arts Council

840 Hamilton Street, Suite 201
Allentown, PA 18101
610-437-5915 / operations@LVArtsCouncil.org
www.LVArtsCouncil.org / www.LVArtsBoxOffice.org

August Fun, Races And More At The Althouse Arboretum‏

Grand Opening & Community Picnic!
11am to 1pm  Begins with 5k Trail Run at 10am

Come out and join us for a celebration!  We will officially open the Arboretum at 11AM with a very brief ceremony followed by a community picnic.  Come out for food, art exhibits, and other great organizations that will be joining us as we thank all the volunteers that helped create this amazing place called the Althouse Arboretum.  Take the opportunity to enjoy some walks along our trails and find out what the Arboretum is all about.

Sprogel’s Run
5K Race & Walk

Saturday, September 26th, opens at 9am
Cost: $20 for 3 mile run   $10 for Fun Run and Walk

A 5k run along Sprogel’s Run Trail.  Or join other community members in a 1or 2 mile (your choice after the half-way point!) WALK or FUN RUN. Ending at the beautiful Althouse Arboretum where we will be celebrating our GRAND OPENING with a short ceremony and community picnic!
Details, Maps and Registration info here.

Volunteer Days

Saturday & Sunday, August 29th & 30th, 2015,
Come any time in between 10am & 3pm
We’ll be doing a little of everything!
Families welcomed!
No experience necessary!
No preregistration!

Friday Gardening

Every Friday, through September 9am to 11am
We plant, we weed, we plan and more; learning from each other, getting to know one another and enjoying the outdoors, join us!

Also plants are available for purchase.

and lets not forget…

World Honeybee Day

Saturday, August 15th
Bring your favorite snack that requires a little honey. We will have jars of honey for you to enjoy while you walk around and learn about these important friends.

FREE Housing Counseling Class Registration From Genesis Housing Corporation

FREE Housing Counseling Class Registration

Please use online registration form or download our Class Registration Form.

The Housing Counseling Program provides free classes and individual counseling helping more than 9,500 potential first-time homebuyers and homeowners. Monthly classes focus on topics not taught in regular school including understanding credit, credit repair, money management, saving plans, grant programs and understanding the home buying process including selecting a realtor and finding the best mortgage.

Genesis Housing Corporation is a certified U.S. Department of Housing and Urban Development (HUD) Housing Counseling Agency. Genesis Housing Corporation is also an approved Counseling Agency for FannieMae and PA Housing Finance Agency (PHFA). Providing HUD and PHFA approved counseling allows a qualified applicant to participate in special bank programs and the state programs which can often benefit home buyers. Genesis Housing Corporation is also an approved agency for housing counseling grant programs including the Montgomery County First-time Home Buyers Program, Norristown’s First-time Home Buyers Program and Federal Home Loan Bank’s First Front Door Program. These programs allow more families to become homebuyers by reducing the amount of savings required for down payments and closing costs.


Housing Counseling Classes

 

Class #1: Understanding Credit

  • Understand credit reporting
  • Obtain a free credit report from all major credit bureaus
  • Learn how to improve your credit score

Class #2: Money Management

  • Setting up a working budget – “It’s more than just the bills”
  • How does current spending impact future financial options
  • Prioritizing spending in tough economic times
  • Dealing with debt and developing a savings plan

Class #3: Home Buying Basics

  • Understanding the home buying process – realtors, agreement of sale, mortgages, inspections, insurance and more
  • Learn about grant and loan programs for homebuyers

Genesis Housing offers monthly classes in Norristown. Classes are offered in other Montgomery County locations several times per year. Classes are free but registration is required.