CHICAGO – Comcast’s unhappy customers finally have gotten through to the nation’s largest cable television company.
Comcast Corp. said Tuesday that it would hire 5,500 additional customer-service workers in the United States and hundreds of new service technicians, as part of a broad plan to improve its poorly rated service operations. The company has been bashed nationwide by cable and Internet subscribers as unresponsive and rude.
CEO Brian Roberts told reporters that the customer backlash had served as a “rallying cry to rethink how we do business.”
The cost to execute its “aggressive” customer service improvements will be on top of $300 million Comcast has invested in recent years in service upgrades, company officials said.