Target Aiming To Build Small Center City Stores

For years, landlords tried to coax Target to open one of its big-box stores in the heart of Philadelphia. Each time they failed, daunted by the difficulty of plunking a store the size of two football fields into a packed downtown.

That chase appears to have come to an end, with a much smaller version called Target Express now looking to make a splash at multiple locations in the hottest pockets of redevelopment near Philadelphia’s core.

Target Corp. is hunting for lease deals in Center City and University City to build what could be as many as four of the new stores, which are about one-sixth the size of a suburban Target.

The goal is to bring the brand to the very Baby Boomers and young professionals who became loyal customers in the suburbs, but who increasingly are moving into resurgent central Philadelphia.

Read more at http://www.philly.com/philly/business/20150109_Target_aiming_to_build_small_Center_City_stores.html#jQsGpabPqVtiiwUp.99

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s