Downtown York Boutique Owners Look To Offer A Unique Shopping Experience

Map of Pennsylvania highlighting York County

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

When Alex Chiaruttini was looking for the perfect little black dress to take with her on an overseas trip, she found it at Indigo Bleu, a recently opened boutique on York’s West Philadelphia Street.

The 43-year-old environmental attorney and Springettsbury Township resident said she doesn’t shop at malls and prefers shopping at downtown York boutiques because their owners know Chiaruttini’s style and what she might like.

“It’s more fun than shopping online,” Chiaruttini said Wednesday evening while shopping with a friend at Elizabeth & West Fashion House, another downtown York boutique.

Wednesday was the second day of York’s annual Boutique Week. Downtown Inc. and a committee of downtown merchants launched the event in 2012 to give shopkeepers a chance to show off their merchandise and attract new customers. The week includes a fashion show Friday evening at Central Market. Boutique owners like Zarah Brooks, owner of Indigo Bleu, say they offer their customers a more personal experience and different merchandise than can be found at a mall.

Read more: http://www.ydr.com/yorkcity/ci_26462981/downtown-boutique-owners-look-offer-unique-shopping-experience

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