The Beech Street Factory is a $12.5-million, 30-year investment in Pottstown’s future. With this project, Genesis Housing Corporation and Housing Visions propose not only to rehabilitate a vacant, prominent building in the Borough’s National Register Historic District, but also to spark renewed focus on the arts in Pottstown.
Pottstown has seen a cultural resurgence in recent years. Decades of hard work by organizations such as ArtFusion, Steel River Playhouse, the Pottstown Area Artists’ Guild, Montgomery County Community College, The Hill School Farnsworth Art Museum, and other arts-oriented organizations have highlighted the importance of cultivating visual, performing, and ﬁne arts in Pottstown. More recently, the formation of CreativeMontCo has solidiﬁed county-wide interest in the arts. And ongoing investment by Genesis Housing Corporation, Mosaic Community Land Trust, the National Trust Main Street Program, and the Borough of Pottstown have helped to strengthen the overall quality of life in in the Borough by enhancing the public streetscape and laying the groundwork for further investment.
The Beech Street Factory proposes to capitalize on these long-standing efforts and help take them to the next level. Through their development expertise and knowledge of funding programs, Housing Visions and Genesis are planning to convert the old Fecera’s furniture warehouse into a 60,000-square-foot, mixed-use arts center. The ground floor will include 3,000 square feet of energy-efficient, financially sustainable space for ArtFusion, Pottstown’s long-running and much-loved non-profit community arts center.. And the remainder of the building will provide 43 loft, industrial-style apartments to artists and other interested residents. With 14 unique floor plans, exposed brick walls, plenty of natural light, and amenities including a landscaped courtyard, community room, resident computer lab, elevator, and off-street parking, the Beech Street Factory will provide inspiring spaces for Pottstown’s creative community to call home.
The combination of commercial and residential space will ensure a “24-hour” community at the Beech Street Factory, where the busy hum of ArtFusion students during the day gives way to quiet creativity among individual residents at night. The Beech Street Factory will seek to engage with the larger Pottstown community by hosting gallery events at ArtFusion and in the building’s resident community room and open front porch. Residents will be encouraged through Housing Visions scholarships to take classes at ArtFusion, and similarly, members of ArtFusion may wish to apply for residency at the Factory. Additionally, Housing Visions plans to market the residential units to qualified tenants throughout the region by advertising in local arts publications, print and social media, and at local arts events.
The Beech Street Factory provides the catalyst for a renewed conversation about creating a formal Pottstown Arts District. The developers plan to participate on a new Arts Task Force, supporting the Mosaic Community Land Trust in their effort to create an Artist Relocation Program around homeownership in the Beech Street Neighborhood. Through Housing Tax Credit funding, Housing Visions commits its expertise and resources to help improve the quality of life in Pottstown over the next 30 years. By sharing their extensive experience in creative ﬁnancing and redevelopment of historic properties, Housing Visions and Genesis hope to foster a renewed, stronger emphasis on neighborhood revitalization and quality of life in Pottstown.
By Heather Schroeder, Development Project Manager, Housing Visions
Editor’s thoughts: This project is gaining supporters. Here is this list, so far:
U.S. Representative Gerlach
Steel River Playhouse
Michael Horn, Architect
We feel this project could be the “game changing” catalyst that will finally propel Pottstown’s Arts Revitalization movement forward. Successful completion of a major project in Pottstown would send the signal to funding agencies, investors and developers that Pottstown is now working together toward a common goal. We urge Pottstown Borough Council to get on board with this project.
The biggest thing holding Pottstown back has been the inability of all parties to find common ground and work together. Now that Housing Visions has gotten on board with Pottstown’s desire to be something more than another dumping ground for Montgomery County’s social service ills, and made significant changes to this project, we feel this version is now worthy of our support as well.
We feel the last paragraph regarding the creation of an “arts district” and an artist relocation program is a key component of this project. We have posted about Oil City‘s artist relocation program and how it has helped transform this much smaller and more remote community in Venango County. Pottstown’s excellent location and easy access to Philadelphia, the Lehigh Valley, Reading and Lancaster only improve the chances for success.
We think you will see support continue to build from other stakeholders in the Tri-County area. A revitalized Pottstown benefits EVERYBODY in the 19464,19465 zip codes, and beyond.