Tastykake Looking Fresh At 100

As an independent company, Tasty Baking Co. didn’t quite make it to Tuesday’s 100th anniversary, selling out to Flowers Foods Inc. in 2011 for $141 million to avoid bankruptcy.

But nearly three years after the rescue, the Tastykake brand – which drips nostalgia in the Philadelphia region, but had failed to break through nationally – has renewed strength.

The Flowers bailout has given workers at Tasty’s bakery in South Philadelphia and delivery-route owners throughout the Mid-Atlantic the chance to celebrate the brand’s centennial.

“Couldn’t be better,” is how Dom Rosa, who has owned a Tastykake delivery route in South Jersey since 2000, described life under Flowers Foods.

Read more at http://www.philly.com/philly/business/20140225_Taskykake_looking_fresh_at_100.html#qDDZokmzwt3ebC40.99

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