There is something to be said for speaking in one voice.
Key promoters of the city and region certainly think so, having all agreed to adopt a new marketing tagline – PHL: Here for the Making.
In the coming days, you can expect to see it in ads and promotions by the Philadelphia Convention and Visitors Bureau (PHLCVB), Greater Philadelphia Chamber of Commerce, Select Greater Philadelphia, Pennsylvania Convention Center, Philadelphia Industrial Development Corp. and Greater Philadelphia Hotel Association.
The goal, according to Jack Ferguson, president of PHLCVB, is to leverage the marketing clout of those groups by adopting a single, focused slogan that will resonate with es, conventions and travelers who might be interested in coming here.
Read more at http://www.philly.com/philly/business/20140212_PHL__More_than_a_plane__train_destination.html#PYSMwLPBfTEWiY8r.99