Map of Allegheny County, Pennsylvania, United States with township and municipal boundaries (Photo credit: Wikipedia)
The owner of Century III is betting that a movie theater could help revitalize the struggling West Mifflin mall.
Las Vegas-based Moonbeam Capital Investments LLC, which bought the mall in May, said it is negotiating with two national chains with a Pittsburgh-area presence to open a first-run movie theater with stadium seating in Century III. Shawl L. Pryor, senior vice president of real estate, won’t name the companies because no lease has been signed.
Contending with a high vacancy rate, about 32 percent, and low foot traffic, the 34-year-old mall needs an entertainment component as part of its revitalization, Moonbeam said.
“We believe that it’s a very important aspect of why people go back to the mall. It’s not just to buy clothing anymore,” Moonbeam Chief Executive Officer Steven Maksin said.
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