The 10 Most, Least Respected U.S. Brands

Logo of Campbell’s Soup Company (Photo credit: Wikipedia)

The consulting firm CoreBrand did a report on the country’s most- and least-respected brands, and there’s good news for several Pennsylvania and New Jersey businesses.

Pennsylvania chocolate-maker Hershey’s is the third-most-respected brand in the nation, CoreBrand found.  Also making the most-respected list were Johnson & Johnson, headquartered in New Brunswick, N.J., and Campbell’s Soup, headquartered in Camden.

However, Camp Hill, Pa.-based Rite Aid didn’t fare as well, making the least-respected list.

Read more at http://www.philly.com/philly/blogs/phillylists/The-10-most-least-respected-brands.html#GMtoLqXXpcd6fYmM.99