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Facebook announced a revamp of its news feed Thursday, unveiling a minimalist design that puts a central focus on photos, graphics and video and that the company hopes will attract new advertisers.
The news feed, which provides a running list of updates from a user’s network, will serve as a “personalized newspaper” for Facebook’s 1 billion users, chief executive Mark Zuckerberg said at a news conference at the company’s California headquarters.
The redesign is critical in Facebook’s effort to convince advertisers of the value of working with the social network. The company already allows users to pay to promote posts, buy goods through its network and buy gift cards directly from the site.
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