New Signs To Point Way To Reading’s Penn Corridor Attractions

Finding attractions along Penn Avenue and Penn Street will soon be a bit easier.

Representatives from the Penn Corridor Initiative on Tuesday shared with City Council plans to install way-finding signs along the corridor, pointing people in the direction of spots like the Reading Public Museum, Reading Hospital and the Sovereign Center.

“A lot of people coming into the city see the Miller Center right there and say ‘How do I get there?’ ” said John Weidenhammer, chairman of the initiative.

Read more: http://readingeagle.com/article.aspx?id=412888

American Idol Live Tour Paying A Visit To Sovereign Center

The success that comes with being an “American Idol” finalist hasn’t gone to Skylar Laine’s head. She still enjoys the simpler things in life, like hanging out with friends, hunting and getting toasty by a bonfire.

But that doesn’t mean the 18-year-old native of Brandon, Miss., isn’t fired up about being on tour as part of American Idol Live!, which takes center stage at the Sovereign Center in Reading on Saturday night.

“It’s been awesome and a lot of fun,” said Laine about touring the country with the other top 10 finalists from Season 11 of “American Idol.” “It’s a really great experience.”

Read more: http://readingeagle.com/article.aspx?id=412861

$254 Million Economic Impact From 2 Reading Venues, Study Finds

Map of Pennsylvania highlighting Berks County

Map of Pennsylvania highlighting Berks County (Photo credit: Wikipedia)

Berks County received more than $254 million in direct economic impact from the Sovereign Center and Sovereign Performing Arts Center since those facilities opened in 2001, according to an independent study released Wednesday.

The figure represents the total that the arena, the theater and their 4.5 million visitors spent in Berks, said Dr. Lolita A. Paff, a Penn State Berks associate professor of business and economics.

The Berks County Convention Center Authority, which runs the facilities, paid $2,500 for the study.

The authority hopes it will help with marketing, grants and sponsorship of the facilities, and solidify their importance in the community, said Zane Collings, general manger.

Read more: http://readingeagle.com/article.aspx?id=412850