Oktoberfest, the most successful new festival in the first year of ArtsQuest’s SteelStacks campus in 2011, returns in October with new food, new contests and advance tickets that save festival-goers up to 25 percent, it was announced Monday.
The celebration of autumn and the Lehigh Valley‘s Germanic heritage, set for Oct. 5-7 and 12-14, will retain its most popular components: music, food, activities and, of course, beer. And it will have the same title sponsor: D.G. Yuengling & Son brewers.
“The first Oktoberfest celebration at SteelStacks was a huge hit, with nearly 25,000 people coming out,” said ArtsQuest Vice President of Marketing and Public Relations Curt Mosel. “This year’s festival will feature even more attractions and special events, with something for all ages.”
Yuengling announced that the Yuengling Oktoberfest beer debuted at last year’s festival “was so well received that it will make a triumphant return in kegs and now bottles for 2012,” Yuengling Marketing Manager Jen Holtzman said.