Tourists heading to downtown Easton have a new place to get information and plan their Lehigh Valley experience.
The city’s new visitors center opened Friday in the lobby of the Sigal Museum on Northampton Street. The museum added brochures and pamphlets about Easton and Lehigh Valley attractions and staffers have been trained to assist visitors.
“People still want information face to face,” said Michael Sterschi, president of Discover Lehigh Valley at the ribbon-cutting ceremony.
Easton considers tourism, along with arts and entertainment, a critical component of revitalizing downtown, said Gretchen Longenbach, the city’s director of community and economic development.