Morning Call’s Sunday Reach Expands

Editor’s note:  Some interesting facts about print media – local and national.

Sunday circulation of The Morning Call, the Lehigh Valley‘s largest news organization, is growing.

Average Sunday circulation for the six-month period ending March 31 was 125,549, up 3 percent compared to the same period a year earlier, according to figures released Tuesday by the Audit Bureau of Circulations, a media industry group. Sunday is the most important day for newspapers since it brings in the bulk of advertising revenue.

Weekday circulation was down 5 percent, to 100,196. The Morning Call attributed the decline to “the impact of the single issue price increase to $1.50” and “repositioning … to grow Sunday and other key advertising days of the week.”

Read more: http://www.mcall.com/business/mc-newspaper-circulation-20120502,0,7656401.story

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