Average Sunday circulation for the six-month period ending March 31 was 125,549, up 3 percent compared to the same period a year earlier, according to figures released Tuesday by the Audit Bureau of Circulations, a media industry group. Sunday is the most important day for newspapers since it brings in the bulk of advertising revenue.
Weekday circulation was down 5 percent, to 100,196. The Morning Call attributed the decline to “the impact of the single issue price increase to $1.50” and “repositioning … to grow Sunday and other key advertising days of the week.”
The news comes in the wake of a mass firing of eight top Reading administrators last week and the resignation of a ninth. According to an interoffice memo, Diekow was named the point person for business office issues after the firings.