Editor’s note: This is phenomenal advice for all downtown shopping districts and their umbrella organizations i.e. Pottstown Downtown Improvement District Authority.
Lancaster and its James Street Improvement District are prime examples of living by these three simple rules! I suggest a field trip for any struggling downtown merchants or downtown organizations who want to see what is possible!
I call this the 7-8-7 rule because of the three most important statistics that make a downtown a successful and vibrant destination. Think of your favorite destination downtowns. Are they beautiful? Do they feel safe? Are there things to do after 6:00 pm?