Mike And Ike Splitting Up, Candy Divorce Part Of Marketing Campaign

Mike and Ike candies, regular flavor.

Mike and Ike candies, regular flavor. (Photo credit: Wikipedia)

Editor’s note:  GOOD GRIEF!

Mike and Ike, the dapper mustachioed icons for the chewy fruit-flavored candy made by Just Born of Bethlehem, are going their separate ways after a six decade union.

In an unconventional, tongue-in-cheek advertising campaign, Just Born began touting the separation on Mike and Ike’s Facebook page this month.

As far as advertising campaigns go, this one seems to be working quite well.

So far, The New York Times has published a story on the matter. And a headline on the Huffington Post web site reads as follows:

“Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Read more: http://www.mcall.com/business/mc-mike-and-ike-divorce-20120413,0,254144.story

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