So what exactly is the Pottstown Arts & Cultural Alliance?
According to their website it is:
The Pottstown Arts & Cultural Alliance is a result of the collective vision of its founding members: The Gallery School of Pottstown @ Gallery on High, Pottstown Symphony Orchestra, and Village Productions/Tri-County Performing Arts Center.
The mission of the Pottstown Arts & Cultural Alliance is to bring together the arts and cultural organizations of Pottstown for the purpose of articulating and promoting a unified vision.
A cultural district in downtown Pottstown that will increase cultural tourism and awareness of the social and educational importance of the arts.
The arts, cultural activities and tourism are a means of revitalization and economic development for places like Pottstown. Having a riverfront is a key part. The Schuylkill River is Pottstown’s southern boundary and flows a few short blocks from High Street.
An added benefit would be the Montgomery County Community College West Campus and the Hill School. These two educational resources bring many people into Pottstown who would have an interest in arts, culture, tourism and entertainment (restaurants and nightlife). The West Campus is strategically located across College Drive from the river. Their annex building is on High Street, so the college ties the riverfront to downtown Pottstown. The Hill School already has an excellent arts and culture program along with their own performing arts center and is located at 717 High Street.
The Urban Land Institute report advised Pottstown’s leadership that in order to revitalize this community, a strategy of arts, culture and entertainment should be embraced. To that end, the Pottstown Arts & Cultural Alliance was formed in 2009 to act as an umbrella organization for transforming Pottstown into an arts and entertainment destination.