Looks like everyone’s favorite sex addict, Tiger Woods has started a precedent on Madison Avenue. Companies are looking for ways to protect themselves when their spokesperson, for example, has sex with dozens of people, ruins his/her reputation and gives the company they represent a black eye with consumers.
Companies are also starting to add morals clauses into contracts for celebrity endorsers so they can drop them like the proverbial “hot potato” if you have a lapse in judgement.
This is a great list if you are interested in learning more about the internet, social media/marketing, tech stuff, finance, gossip, entertainment etc…. These are people who are not necessarily well known to many people but are making a big name for themselves and $$$ using the internet:
10. Corey Doctorow – carphound.com
11. Om Malik – gigaom.com
12. Leo Laporte – leoville.com
13. Frank Warren – postsecret.blogsport.com
14. Robert Scoble – scobleizer.com
15. Chris Brogan – chrisbrogan.com
16. Wil Wheaton – wilwheaton.typepad.com
17. Matt Drudge – drudgereport.com
18. Danny Sullivan – daggle.com
19. Jeff Jarvis – buzzmachine.com
20. John Dvorak – channeldvorak.com
21. Ana Marie Cox – anamariecox.typepad.com
22. Ree Drummond – thepioneerwoman.com
23. Jason Calacanis – calacanis.com & mahalo.com (search engine)
24. Seth Godin – sethgodin.com
25. Shane Dawson – shanedawsontv.com
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