KYW Ratings Skid

Map of Pennsylvania highlighting Philadelphia ...

Map of Pennsylvania highlighting Philadelphia County (Photo credit: Wikipedia)

When the latest quarterly radio ratings for the Philadelphia market were released this week, one station’s numbers really jumped off the page.

And right through the floor.

KYW Newsradio (1060 AM) had its share of listeners drop by a dismaying 54 percent over three months from February through April, a period that was relatively stable for its competitors, according to figures from the rating service Nielsen Audio.

The obvious explanation would be vernal. As Philadelphians go from February to April, and the likelihood of school closings and transit delays fades, listening to the all-news station becomes less essential.

Read more at http://www.philly.com/philly/entertainment/20140515_KYW_ratings_skid.html#y4upsBdA4KsgohRM.99

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Penn State Reports 16-Percent Increase In Applications From Prospective Students

Counties constituting the Happy Valley Region ...

Counties constituting the Happy Valley Region of Pennsylvania (Photo credit: Wikipedia)

Penn State is seeing a boom in the number of undergraduate applications for admission in the next academic year.

As of Monday, the university had received almost 46,000 applications from prospective baccalaureate students, a figure that is more than 7,500 ahead of the number of applications received at this time last year. The count is more in line with the number of applications received at this time in 2010 and 2011.

From this applicant pool, the university has made 11,000 offers.

NBC Cancels Several Series

Last fall it appeared that NBC might finally be making inroads in its quest to return to its former frontrunner status in the Nielsen ratings.  But appearances turned out to be deceiving.  NBC’s success was built on the slender shoulders of just two series, reality competition “The Voice” and freshman drama “Revolution,” and when those shows took a break between December and March, NBC’s ratings again collapsed.

NBC is poised to end the 2012-13 TV season later this month in fourth place among total viewers behind No. 1 CBS, No. 2 Fox and No. 3 ABC.  (NBC will likely rank third place among adults 18-49 behind No. 1 CBS and No. 2 Fox; when it comes to the audience demographics advertisers crave, ABC is arguably in worse shape.)

With an abundance of low-rated series, the pink slips were bound to fly and they did.  NBC canceled “Deception,” “Go On,” “Guys with Kids,” “The New Normal,” “Rock Center,” “1600 Penn,” “Smash,” “Up All Night” and “Whitney,” adding these series to a refuse pile that already included the 2012-13 shows “Animal Practice” and “Do No Harm.”  (NBC has not yet made a decision on the futures of “Hannibal” and “Celebrity Apprentice.”)

NBC will replace these programs with three new dramas and three new comedies this fall, and the network ordered an additional five dramas, three comedies and three reality shows to also air during the 2013-14 TV season.  Previews of these programs will be unveiled to advertisers today in New York as part of the annual “upfront” week when advertisers buy commercial time in programs up front before the start of the fall TV season.

Read more: http://www.post-gazette.com/stories/ae/tv-radio/nbc-cancels-several-series-687406/#ixzz2TBauZcNR

‘American Idol’ Ratings Plummet In Season 12 Premiere

The Mariah Carey-Nicki Minaj feud might not be enough to rescue “American Idol”s” ratings.

Fox‘s singing competition entered its 12th season Wednesday with three new judges and sharply lower viewership.  An average of 17.8 million total viewers tuned in to the two-hour premiere, slumping 19% compared with last season, according to Nielsen.

Read more:  http://www.mcall.com/entertainment/la-et-st-american-idol-ratings-plummet-20130117,0,4166712.story