Online Survey Will Help Redesign Downtown Hazleton

Downtown Hazleton, PA

Downtown Hazleton, PA (Photo credit: Wikipedia)

Hazleton residents can help remodel the downtown by voting in a survey for their favorite style of banners, buildings, crosswalks, lights, landscaping, benches and bike racks.

They will find the survey at http://www.derckandedson.com/hazleton through the end of September. Photos show examples, and residents can click a thumbs-up for the styles they like.

Derck and Edson, a design firm in Lititz, Lancaster County, posted the survey after winning a commission to write a strategic plan for the Downtown Hazleton Alliance for Progress.

Read more: http://standardspeaker.com/news/online-survey-will-help-redesign-downtown-1.1739962

Downtown First Awards – York PA

Map of Pennsylvania highlighting York County

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

Editor’s note:  We like how they roll in York.  Their Downtown Inc. organization has been doing some awesome things and downtown York is becoming a destination again.   Color us impressed.

The Downtown First Awards recognize businesses, organizations, and individuals who put downtown York first through their commitments of time, advocacy and resources.

See the list of  nominees: http://downtownyorkpa.com/downtownfirstawards/

ArtsQuest Announces Next President & CEO‏

Kassie-HilgertOver the past 30 years, ArtsQuest has been honored to share some huge news with the community, most recently through the development of the SteelStacks arts and cultural campus. Today, we’re excited to share one of the biggest announcements in our history.

This afternoon, we announced that ArtsQuest Senior Vice President of Marketing and Advancement Kassie Hilgert will be named the next President & CEO of ArtsQuest.

Since joining ArtsQuest in 2008, Kassie has demonstrated amazing leadership abilities, an incredible passion for our arts and cultural mission and a thorough understanding of the Lehigh Valley and the many elements that make it so special. Kassie has developed numerous partnerships with local, regional and national corporate partners, community organizations and foundations, helping ArtsQuest greatly expand its arts and cultural programming in recent years. As Senior Vice President of Marketing and Advancement, she is responsible for overseeing the sponsorship, marketing, development, ticketing, public relations and volunteer departments, which include 27 full- and part-time employees dedicated to supporting our mission.

Over the next several months, Kassie will work closely with ArtsQuest Founder and current President Jeff Parks while meeting with ArtsQuest staff, board members, volunteers, sponsors, partners and members of our community. She will officially assume the President & CEO’s responsibilities when Jeff retires in January 2015.

As for Jeff, while he may be retiring after three decades dedicated to arts, culture and our community, he won’t be riding off into the sunset just yet. Starting in May 2015, Jeff will assume the part-time role as the new Executive Director of the ArtsQuest Foundation, the nonprofit foundation established to help ensure the long-term sustainability of our organization as we continue to grow and expand our programming for the region.

I invite you to congratulate Kassie on this great accomplishment when you see her. Under her leadership, along with the support of our dedicated and creative staff, board and volunteers, ArtsQuest will continue be a national leader in providing access to exceptional arts and cultural programs and events.

Joe Pietrantonio
President, ArtsQuest Board of Trustees

York City’s West End Gets New Name

Map of Pennsylvania highlighting York County

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

There’s a new brand in town.

York City’s west end has been given the nickname “Weco,” which is short for “west of the Codorus.”

Weco includes the four-block area bordered by the Codorus, Penn Street, and West Market and West Philadelphia streets.

It’s the latest marketing effort from Downtown Inc, a York-based nonprofit tasked with supporting downtown businesses.

Read more: http://www.yorkdispatch.com/breaking/ci_26146271/york-citys-west-end-gets-new-name

Lancaster County Tourism: Report Shows Economic Impact

Map of Pennsylvania highlighting Lancaster County

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

The tourism industry contributed $2.5 billion to the Lancaster County economy in 2013, supporting nearly 23,700 jobs here, according to a report released Friday by the Pennsylvania Dutch Convention & Visitors Bureau.

Without tourism, and the revenue it generates, Lancaster County residents would have to pay an additional $924 in taxes per household to maintain current levels of government services, the bureau said.

The report, prepared by international firm Tourism Economics, was released Friday (with an accompanying video) at a legislative breakfast the bureau hosted at Eden Resort.

It paints a picture of a vital local industry — and one that depends on a coordinated ongoing marketing effort to thrive.

Read more: http://lancasteronline.com/business/local_business/lancaster-county-tourism-report-shows-economic-impact/article_add789f0-e80a-11e3-a040-001a4bcf6878.html

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Pottstown Area Industrial Development, Inc. Debuts New E-Zine In Collaboration With Major Borough Stakeholders

Momentum - One Good Things Leads to Another

 

WELCOME TO MOMENTUM, a quarterly publication from Partners for Success, a collaborative of organizations with the common objective of celebrating the stories that make us proud of Pottstown. We salute the residents, business owners, and other stakeholders making Pottstown better every day. In Momentum, you’ll discover stories about business development; recreation and healthy lifestyles; education; and arts and culture.

Founding Partners

To read the first edition, click here:  http://www.paidinc.org/momentum.php

Scroll down to Latest Edition:  Spring 2014 – Download (PDF file)

 

To visit PAID’s website, click here:  http://www.paidinc.org/

 

We give two Roy’s Rants thumbs up for the collaboration between stakeholders and for getting serious about marketing Pottstown to potential businesses and investors.  This is a welcome step forward!

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Survey Good News For Downtown Wilkes-Barre

Map of Pennsylvania highlighting Luzerne County

Map of Pennsylvania highlighting Luzerne County (Photo credit: Wikipedia)

WILKES-BARRE, PA — Larry Newman, executive director of the Diamond City Partnership, Friday released limited details of an online survey that asked respondents to assess the downtown.

While Newman wouldn’t give specifics, citing an unfinished analysis of the data, he did say he was pleased with what he has seen so far and that was good news for the Downtown Wilkes-Barre Business Association.

“We’re thrilled with the results,” Newman told about 50 members of the association at a breakfast meeting at the Westmoreland Club. “We received thoughtful opinions and insights and we learned what it takes to bring people to the downtown — their likes and dislikes.”

Newman said the success of the downtown is like a four-legged chair — organization, design, promotion and economic restructuring. He said the downtown business group is the promotional leg that offers events and activities to draw people.

Read more: http://timesleader.com/news/news/1366375/Survey-good-news-for-Downtown-W-B

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Forbes Magazine Ranks Wilkes-Barre/Scranton 8th Best Place To Raise A Family

Locator map of the Scranton-Wilkes-Barre Metro...

Locator map of the Scranton-Wilkes-Barre Metropolitan Statistical Area in the northeastern part of the of . (Photo credit: Wikipedia)

WILKES-BARRE, PA — Diamond City Partnership Executive Director Larry Newman said Friday he wishes he could be more enthusiastic about the Forbes Magazine ranking that put the Wilkes-Barre/Scranton metropolitan area as the eighth best place in the U.S. to raise a family.

“It’s difficult to get enthusiastic about these types of rankings because they come out a lot,” Newman said. “And they’re becoming increasingly more frequent. But don’t get me wrong, I’m glad that we’re being recognized in a positive way.”

The Forbes list had this to say about the region:

“One of the lowest median family incomes ($42,000) among U.S. metro areas, but crime is low, commutes are short and housing is affordable (87 percent of area homes are affordable at the median income level).

Read more: http://timesleader.com/news/local-news-news/1337182/Region-gets-high-praise-from-Forbes

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#ARTS: Mobile Technology For Dummies

Map of Pennsylvania highlighting Lehigh County

Map of Pennsylvania highlighting Lehigh County (Photo credit: Wikipedia)

The Lehigh Valley Arts Council will host,#Arts: Mobile Technology for Dummies on Wednesday April 30th, 2014 from 5:30 to 8:00 p.m at the Butz Corporate Center, 840 Hamilton St., Allentown PA 18101

This interactive session focuses on the adaptation and implementation of mobile technology to help tell the story of your brand, expand your marketing efforts, and grow your sales and business. To hit the ground running, bring your laptop, tablet, and smartphone to this hands-on seminar. Refreshments will be provided.

The member fee is $25; nonmembers pay $45. Tickets are available at www.LVArtsBoxOffice.org 

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Wilkes-Barre/Scranton Airport Gets Funds To Aid In Attracting Carriers

Locator map of the Scranton-Wilkes-Barre Metro...

Locator map of the Scranton-Wilkes-Barre Metropolitan Statistical Area in the northeastern part of the of . (Photo credit: Wikipedia)

PITTSTON TWP. — For the second time in 11 years, the Wilkes-Barre/Scranton International Airport is the recipient of a federal grant to entice airlines to offer new destinations or to increase the number of flights to current destinations.

The $575,000 federal Small Community Air Service Development grant will be used to encourage airlines to add flights to business and leisure destinations that are among the most requested by passengers.

Airport Director Barry J. Centini said that on the leisure side, he will look to add Myrtle Beach, S.C., Tampa Bay and Fort Lauderdale, Fla., as destinations. For business travelers, Pittsburgh and Washington are the targets.

Those destinations seem to be the ones many customers request or wind up taking connecting flights to get to when they embark from the local airport. He said the funds also could be used to entice airlines already operating out of Avoca to add additional flights to current destinations such as Atlanta.

Read more: http://timesleader.com/news/local-news/1208151/Airport-gets-funds-to-aid-in-attracting-carriers

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McDonald’s Fighting To Be ‘Relevant’ To Customers

English: McDonalds' sign in Harlem.

English: McDonalds’ sign in Harlem. (Photo credit: Wikipedia)

NEW YORK (AP) – McDonald’s is losing customers, as the world’s biggest hamburger chain struggles to attract diners with its higher-priced sandwiches and new offerings like Mighty Wings.

“We’ve lost some of our customer relevance,” CEO Don Thompson conceded Thursday on a call with analysts.

The Oak Brook, Ill.-based company reported disappointing sales for its fourth quarter, as fewer customers visited its established restaurants. Guest counts at those locations fell nearly 2 percent globally and 1.6 percent in the U.S. in 2013, according to a regulatory filing. And McDonald’s expects some challenges to persist this year.

To win back traffic, Thompson said the chain will focus on speedier service, better value offerings and raising “awareness around McDonald’s as a kitchen and a restaurant” that prepares high-quality food. It’s expanding prep tables and plans to beef up staff during peak hours for better execution. It is also bringing in a new U.S. marketing chief, Deborah Wahl, formerly with homebuilder PulteGroup and automakers Chrysler and Ford.

Read more at http://www.philly.com/philly/business/20140123_ap_bf88b84942524b098876eaadaaceb5c9.html#O7wv3H47Mq1BqTbV.99

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Bill Would Promote Products ‘Made In PA’

Map of Pennsylvania

Map of Pennsylvania (Photo credit: Wikipedia)

HARRISBURG — Would you be more likely to buy a product if it were labeled “Made in Pennsylvania?”

A bipartisan group of state lawmakers has introduced a bill to create a “Made in PA” program, complete with a logo and website to encourage consumers to purchase products made close to home.

A similar program, to identify and promote Pennsylvania agricultural products, began in 2004, called the PA Preferred program.

Read more: http://www.post-gazette.com/news/state/2013/12/16/Bill-would-promote-products-Made-in-PA/stories/201312160060#ixzz2neriTSq7

The 10 Most, Least Respected U.S. Brands

Logo of Campbell's Soup Company

Logo of Campbell’s Soup Company (Photo credit: Wikipedia)

The consulting firm CoreBrand did a report on the country’s most- and least-respected brands, and there’s good news for several Pennsylvania and New Jersey businesses.

Pennsylvania chocolate-maker Hershey’s is the third-most-respected brand in the nation, CoreBrand found.  Also making the most-respected list were Johnson & Johnson, headquartered in New Brunswick, N.J., and Campbell’s Soup, headquartered in Camden.

However, Camp Hill, Pa.-based Rite Aid didn’t fare as well, making the least-respected list.

Read more at http://www.philly.com/philly/blogs/phillylists/The-10-most-least-respected-brands.html#GMtoLqXXpcd6fYmM.99

James Street Improvement District, Lancaster Alliance Join Forces

James Pirrung 03:48, 12 April 2007 . . JaMikeP...

James Pirrung 03:48, 12 April 2007 . . JaMikePA . . 2,304×1,728 (5.97 MB) (Photo credit: Wikipedia)

Good organizations evolve to meet changing times.

Three years ago, the Lancaster Alliance scaled back the broad reach that had established the city’s security camera network and helped find a home for the Lancaster Barnstormers.

In an era of diminishing resources, it would not duplicate efforts being done by other groups.  The alliance board chose to work behind the scenes with a focus on city public safety, finances and forging partnerships with other organizations.

Six years ago, it was the James Street Improvement District that changed.  The northwest city group expanded its reach to take in the duties of the Downtown Investment District under a contractual arrangement.

Read more: http://lancasteronline.com/article/local/864115_James-Street-Improvement-District–Lancaster-Alliance-join-forces.html#ixzz2X4k57mp4

Touting Lehigh Valley’s Benefits, To Locals

When he took over the region’s main economic development agency last year, CEO Don Cunningham promised to refocus the Lehigh Valley Economic Development Corp. on its primary goals, especially marketing the Lehigh Valley.

That apparently includes marketing to the people living here, especially business leaders.

LVEDC rolled out a sweeping billboard campaign this week designed to promote the Lehigh Valley to the Lehigh Valley and its business leaders.

Or wait, just Lehigh Valley. Drop the “the.”

Read more:  http://www.mcall.com/business/mc-lehigh-valley-billboards-20130612,0,3517196.story

Tourism Officials Hope Casting A Wider Nets Brings More Tourists To Lancaster County

Map of Pennsylvania highlighting Lancaster County

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

The county’s tourism promotion board will soon launch a multifaceted campaign it hopes will catch the eye of as many as 100 million people.

It hopes many of of them will come here and spend money.

The Pennsylvania Dutch Convention & Visitors Bureau plans to diversify the $1.6 million it will spend on advertising this year.

In addition to a television commercial that will soon be aired in the Philadelphia and New York markets, the visitors bureau also will buy digital and static billboards to reinforce the same message.

Read more: http://lancasteronline.com/article/local/842667_Tourism-officials-hope-casting-a-wider-nets-brings-more-tourists-to-county.html#ixzz2Rc8YwZ9q

For Sale: Bridges, In As-Is Condition

Map of Pennsylvania highlighting Berks County

Map of Pennsylvania highlighting Berks County (Photo credit: Wikipedia)

If you believe one road’s trash can be another’s treasure, PennDOT has a bridge to sell you.

It’s on Christman Road, connecting Greenwich and Richmond townships over the Saucony Creek.

The 117-year-old span, known as Hummel’s Bridge, was a pioneer in its time.  It had pony truss construction that ushered in an era of similar bridges.

PennDOT and the Pennsylvania Historical and Museum Commission consider it “historically and technologically significant.”

Read more:  http://readingeagle.com/article.aspx?id=471598

Abundance Of Attractions Makes Lancaster County Marketable

Map of Pennsylvania highlighting Lancaster County

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

Lancaster County, Kathleen Frankford contends, is no one-trick pony.

“It’s probably the most diverse destination in the country,” she said.

Sure, it is known for its Amish and the outlet shopping that attracts people by the busload.  But, there is also live entertainment, dining and lodging.

And, “within each of those categories, you have such a wide range of offerings,” Frankford said.

Read more: http://lancasteronline.com/article/local/807662_Abundance-of-attractions-makes-Lancaster-County-marketable.html#ixzz2JEbUTqMC