Reading/Berks Businesses Participate In Small Business Saturday

Map of Pennsylvania highlighting Berks County

Map of Pennsylvania highlighting Berks County (Photo credit: Wikipedia)

Right on the tail of Black Friday, as consumers shake off their turkey slumber to start their Christmas shopping, is Small Business Saturday.

American Express began the effort in 2010 and its website boasts that more than 100 million people came out to support independently owned businesses last year.

Today’s event has several area retailers celebrating by bringing consumers extended hours, discounts, special events and the like, to encourage holiday shopping at small businesses.

Brad Eastman, owner of home specialty shop E.I. Home, 4453 Penn Ave., Sinking Spring, said he was overwhelmed by the amount of people who came out for the event last year.

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