Pittsburgh Expects To Build Revenue Through Advertising

Editor’s note:  Great “outside the box” thinking to create additional revenue!

Companies would be allowed to buy naming rights to city buildings and advertise on city vehicles and employee uniforms, at swimming pools and recreation centers, in city mailings and on benches and parking meters under legislation to be introduced today in Pittsburgh City Council.

Mayor Luke Ravenstahl said in a statement that the policy is intended to generate additional revenue in a “responsible and community-minded” way. This year’s city budget projects $500,000 in revenue from advertising.

“We have worked closely with council members and the community to craft the best possible policy,” he said. Councilman Bill Peduto, who will introduce the bill, said officials have been studying the issue for years.

Read more: http://www.post-gazette.com/stories/local/neighborhoods-city/pittsburgh-expects-to-build-revenue-through-advertising-645943/#ixzz21aP3g8ZF

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